Our Homes/Properties are usually our largest asset and so naturally when we come to sell, we want to achieve the highest selling price possible.
Now that you have taken the first step with marketing and chosen to work with Lillingtons as your selling agent, you have access to our array of effective Marketing Tools and our professional expertise, all geared towards maximising the exposure of your property and ensuring that you have the best chance of achieving a sale and at the highest possible selling price.
It’s ALL in the Presentation
How your home is presented is hugely important; this includes staging for photographs and viewings. This information will help guide you through the process of preparing to market your property and more specifically for your photo session with our Valuer.
In advance of a photo appointment you should consider the following: –
Investing in the Marketing of Your Home
Sometimes you need to spend a little to gain a lot. Remember, your home is your asset and a buyer may use anything possible to negotiate the price down, so don’t give them reason to.
We all know that a new Kitchen or Bathroom can make a big difference to your home but often it’s the little things that make all the difference when selling – a fresh coat of neutral paint, repairing or replacing a skirting board, filling gaps around a light switch or replacing worn lino. All are things that we learn to live with but that a buyer will take into account.
Buyers are looking for these faults, so take some time to look around your property with fresh eyes. What do you see? Are there any quick fixes or minor repairs required?
Dress Each Room
Getting a Buyer to connect with your home is the key to success. They need to be able to picture themselves living there, living the lifestyle that this new home offers them and their family. It’s not just ‘luck’, it’s about creating the right environment so they can see themselves ‘moving in’ and cannot resist making an offer.
Dressing each room in a way that it is supposed to be used enables a buyer to visualise living in that space so for example, make sure your dining room is set out with your table and chairs and not just pushed to one side.
Whether it’s a huge open plan penthouse, a spacious family home or a cosy cottage, enhancing the lifestyle offered by the property through furnishings and decoration is important. Take a look at your home… What lifestyle does the property represent? What can you do to ensure your property sells that lifestyle to a potential Buyer?
Remember the Outside Space
Buyers will often drive past your home to look before deciding whether or not to view. Therefore your ‘Kerb Appeal’ is extremely important and is something that is often overlooked by sellers.
Go outside and take a look at your home from a Buyer’s perspective. What is the thing you notice first? If it’s the peeling garage door, rotten window frames, overgrown garden or the worn driveway then you have two choices, fix it or detract from it.
It’s Time for your Close Up
Property photos may be the first way your home is presented to a potential Buyer and we all know how important first impressions can be. When preparing for your photographs you should consider the following: –
- Your front door is your centrepiece. Make sure it is clean and free from flaking paint.
- Make the most of your Kerb Appeal. Cleaning and clearing Fascia’s and Guttering will also enhance the ‘Kerb Appeal’ of your property.
- Create the right first impression. The entrance hall is often the first internal space a Buyer will see and as a Seller this is where you get to make that all important first impression. Make sure it is the right one. Most Buyers know within 30 seconds whether they want to see more of your home or go back out the front door so consider any clutter, put coats, keys and bags away to make this enclosed space feel as spacious and inviting as possible and make sure the lighting is sufficient to illuminate the space.
- Free yourself from general clutter. Remove items that you have become accustomed to, this helps to create the illusion of space. If you have outgrown your home, start clearing and packing now and store off site where possible using storage facilities or ask friends/family to help you while you are selling. If a Buyer sees you are bursting at the seams they may assume the property is also going to be too small for their needs.
- Pets. Some Buyers love them, but some really don’t and some may even be allergic. Regardless of a Buyers preference pets distract attention from the property itself and may give them reason to rule it out before even viewing. With that in mind when staging for photos remove all signs of your pet including feeding bowls, pet beds and toys
- Thoroughly clean your home. Believe it or not the cleanliness of a property can sway a Buyers opinion as they may believe it says something about you as a seller. For photographs this means, clearing worktops, emptying bins and removing refuse, washing dishes, cleaning bathrooms, removing signs of mould, rotting sealant and dirt, picking up clothes, making beds. All pretty basic stuff but all things than can make or break the impact of a photo.
- Think about the placement of your furniture. Buyers want to see the living space and tightly packed furniture can make a room look cramped or small. Consider how the furniture is
- Displayed and if items are too big for the space or there is too much of it, move it around and remove excess items. Photographs will usually be taken down the length of the room, facing towards a window where possible so consider placement of furniture for the camera and remove any bulky items that may be situated in the foreground.
- Don’t make it personal. You want a Buyer to picture living in your property, imagining it as their own and de-personalising your home can help achieve that. Remove excess personal belongings such as family photographs, ornament collections and general Nik-Naks. Clean surfaces create an inviting space.
To get the most from the scheduled photo session please ensure you follow these simple tips in advance of our visit. This will ensure your property is presented in the best possible light.
- Put the children’s toys away. Organised toys are fine in a family home, but remove excess amounts and place them somewhere that will not be photographed.
- Make beds, fluff pillows and smooth the duvet cover or sheets.
- Remove clothes and dressing gowns etc from back of doors/bedroom chairs.
- Remove excess colourful bottles of toiletries and cleaning products from areas to be photographed such as Bathrooms and WCs. Some Bath Oils etc can be strategically placed as this may help to sell a lifestyle but these should not be overwhelming
- Remove any boxes and tins from the very top of your kitchen wall units. Clear cluttered kitchen worktops. Excess items on worktops and units tell a Buyer that you don’t have enough storage space and they may rule out the property for the same reason.
- Remove Fridge and Freezer decoration including magnets and personal artwork.
- Move mirrors that face the doorway into the room. Photos will usually be taken from the door and you don’t want a reflection of the photographer in that all important shot.
- Take the washing in and if you can, ask your neighbour to do the same. Remove washing lines too as these can distract attention from the outside space.
- Clear the garden. As well as cutting grass it is important to clear your outside space of clutter too. Remove gardening equipment and other items placing them out of sight, including hosepipes, footballs, dog toys, wheelbarrows and wheelie bins.
We hope this helps you with your preparation; our advice comes from years of successful marketing experience and knowing what helps to sell homes at the best possible price.
If you require more advice on how to prepare your property for marketing, please do not hesitate to call us. We are always happy to help.